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VisCom Professor Adonis Durado aims to practice what he preaches to students, winning awards along the way

Behind every exhibit to showcase the work of OHIO School of Visual Communication students is a team to promote it to the community.

Adonis Durado, professor of visual communication, is one of the key players in teaching the students featured in the exhibition and promoting it., who has repeatedly won awards for the posters he creates to promote exhibitions, as well as for his other design work.

Durado has a long history with design, working in the industry for over 20 years as a visual journalist, art director, design manager and now a teacher who continues to practice his craft while teaching. His areas of interest include book and publication design, immersive media and interactive design, and computer graphics and data visualization.

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Durado’s book cover for two books written by Scripps College of Communication faculty and staff on virtual reality.

He was previously design director of Muscat Media Group, a publisher of two major Middle Eastern daily newspapers that has won more than 500 international accolades, including for its design. Durado is also a freelance design consultant, helping launch and redesign over a dozen magazine and newspaper titles in Europe, the Middle East, Africa and Asia.

He came to the United States and OHIO to further his knowledge in the industry, particularly to teach design. While pursuing his Masters of Fine Arts in Communication Media Arts at OHIO, he was able to teach classes and, upon graduation, work his way up to become an Assistant Professor and President of the Communication Gallery. visual.

“I love teaching because I love mentoring other designers,” Durado said. “When I previously worked for Muscat Media Group as Art Director, I mentored newly hired designers and saw the potential they had, knowing that with time and collaboration they could become great designers. The same goes for students, I teach so many students with such great potential and by mentoring them I hope to train them to become award-winning designers as well.

Durado has won awards for her poster designs for School of Visual Communications exhibits, including her recent poster for the annual Women Photojournalists of Washington (WPOW) Expo. He’s also won awards for the freelance work he’s commissioned to do, such as his new logo design for the Athens Rethink organization which won a Hermes award, as well as the work he does for an agency in Marietta. , The Stonewall Group, where he continues to create designs, videos and annual reports.

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Durado’s award-winning logo for Athens Rethink.

“For every design I do, whether it’s a poster or a video, I always research and analyze the brief of what they need for the project and what their ultimate goal is to accomplish. “said Durado. “I’m also looking at what’s been done before and what kind of aesthetics have been used before for similar designs and wondering how I can improve existing designs or make them entirely different and mine.”

In teaching design, Durado uses a concept known as visual vanity to help push his students to think outside the box. According to Durado, visual vanity is where designers, or in this case his students, must design or create something using metaphor or obstruction. He aims to teach his students to always find ways to make an idea different, whether by addressing form, text or color. For obstruction, he asks questions like, “Is it possible to design without text, while still sending a message?” to his students, then encourages them to convey the message of design without using certain tools.

“I not only challenge my students with visual vanity, but I use it myself when designing,” Durado said. “For me, it is extremely important to practice what I preach and show students how these methods taught in the classroom are applicable to the industry, and winning awards only amplifies this message that this is not is not just theory, but effective in practice.”

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Durado poster design for VisCom 2022 graduate student show.

Awards Durado has won include the Pixie Award, AVA Digital Award, Viddy Award, Hermes Award, Communicators Award, Telly Award, and Graphis Poster Competition.

“I’m most proud of the work my students can see on campus, especially the posters,” Durado added. “It comes down to the idea that I want my students to see that I’m still working in design and working alongside them to create – for me, that’s the best way to lead by example.”

His personal work has also been recognized by the Malofiej Infographic Awards, Society of Illustrators, Type Directors Club, Communication Arts Magazine, HOW Magazine, Creative Quarterly Journal, Tabbie Awards and FOLIO’s Eddie Awards.

“I plan to continue practicing my work for as long as I can and what’s so great about not only OHIO but the School of Visual Communication is that it’s not just based on research allows you to continually practice your skills and be creative.

In 2017, Durado received the President’s Award from the Society for News Design and the Knight Fellowship from the School of Visual Communication at Ohio University.

He received his Bachelor of Fine Arts in Advertising from the University of San Carlos (Philippines) and a Master of Fine Arts in Communication Media Arts from Ohio University.


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