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Google Zone 120 launches Qaya, a service offering web storefronts for digital creators – TechCrunch

A team at Google is launching a new service today called Qaya, which will make it easy for creators to set up new web storefronts where they can sell their products and services directly to their audiences. The project is the latest to emerge from Google’s in-house project incubator Area 120, which was recently part of a larger corporate reorganization that raised its status after several of its earlier projects moved to different parts of Google, including its Cloud. , Research, Purchasing and Trade Divisions.

The new project, Qaya, was co-founded by Nathaniel Naddaff-Hafrey, Founder-in-Residence at Area 120 who previously worked in the Kormo job market for the ‘next billion’ internet users, especially those in markets like India, Indonesia and Bangladesh.

After hearing dozens of creators talk about how difficult and time-consuming it is to start their digital business, he came up with the idea for Qaya, a service that would allow them to sell directly to fans. Several other members of the Qaya team are also creators, who bring with them their own experience with existing authoring tools. They understood, through their own efforts and other creators they spoke to, that there is a demand for a flexible, codeless product that could function as a one-stop-shop where creators can make money from. their work and better connect with their audience.

Qaya’s solution allows creators to create personalized web storefronts showcasing their products and services, as well as other digital downloads, which can then be linked to their YouTube product shelf and integrated with Google Search and Google Shopping. Through these stores, designers can include such items as photos, files or eBooks, digital art, photo filters and presets, productivity models, knitting patterns, fitness videos And much more. The company claims that up to 1,000 products can be hosted per storefront.

Image credits: Google

Additionally, if the creator sells physical goods or services on other platforms, an import feature will allow them to feature those items on their Qaya page, with their own personal branding.

Each store also gets their own personalized URL in the form of qaya.store/your-name or yourname.channel, which could be used in place of the links they place on social media sites created with the ‘link solutions’. in the bio ”available today. like Linktree or Beacons.

These services allow creators to create micro-websites that link to their various online presences, including social media channels, shops, blogs, music or podcasts, etc.

And like these services, Qaya stores also allow creators to link to their other online profiles, which can be found at the top of the page under the creator’s name and bio. But the main purpose of the site is to connect fans directly to the content the creator has for sale, and not just as a landing page to connect fans to the creator’s profile on other services.

Google Pay is integrated with Qaya and supports various types of monetization, including subscriptions, tips, and one-time payments. Qaya also offers information and analysis on the sales performance of creators’ products.

Currently, the product is free to use, with monetization managed on a transactional basis. In other words, creators will keep the “vast majority” of the income they generate from the products they download and sell on Qaya, Google notes.

Image credits: Google

The company is currently rolling out the YouTube Merch Shelf integrations for eligible YouTube creators who join the beta of Qaya and ultimately hints that Qaya aims to allow creators to sell even more products, including “other types of digital products, ”which sounds like a veiled reference to NFTs, although Google is yet to say whether this is the case.

Image credits: Google

Google says the new service is launching into beta testing in the United States today, although non-U.S. Users can put themselves on a waiting list while they wait for Qaya to be rolled out in their country. Creators who want to access the beta of Qaya can request an invite on the Qaya website.


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